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Track 2 of 4 · Week 2–3

Service Mastery

What you actually do, day to day, in each of the 6 services — not just the theory.

2.1 A day inside SEO

  • Morning: check Google Search Console for ranking changes and crawl errors.
  • Content: write or edit one page/post targeting a specific customer keyword.
  • Technical: fix flagged issues — slow pages, broken links, missing meta tags.
  • Weekly: update the client's keyword tracking sheet.
COMPLETION CHECK
Shadow one real SEO task this week — a content edit or a technical fix.

2.2 A day inside AEO/GEO

  • Structure content in clear Q&A format so AI tools can quote it directly.
  • Check how a client's brand shows up (or doesn't) when asked a natural question on ChatGPT/Perplexity.
  • Build citable authority — mentions on credible third-party sites.
COMPLETION CHECK
Ask ChatGPT one real question about a client's industry and note the result.

2.3 A day inside Paid Media

  • Morning: check yesterday's spend, clicks, and cost-per-lead in Ads Manager.
  • Optimize: pause underperformers, increase budget on what's converting.
  • Weekly: log CPL and ROAS numbers into the client's tracker.
COMPLETION CHECK
Review one live ad account and identify one campaign that should be paused or scaled.

2.4 A day inside WhatsApp & CRM Automation

  • Morning: check the WhatsApp Business inbox for new leads needing follow-up.
  • Setup: build or adjust auto-reply flows for instant first response.
  • Weekly: track average response time — clients ask about this directly.
COMPLETION CHECK
Time how long it currently takes to respond to a new test enquiry.

2.5 A day inside Content & Social

  • Plan a posting calendar across the client's active platforms.
  • Script, shoot, or edit short-form video for Reels/YouTube Shorts.
  • Track which posts actually drive engagement, not just views.
COMPLETION CHECK
Draft one week's worth of post ideas for a real or practice client.

2.6 A day inside Web Design & CRO

  • Review a page for a clear call-to-action above the fold.
  • Check mobile load speed with Google PageSpeed Insights.
  • Suggest one specific change that could improve conversion.
COMPLETION CHECK
Run PageSpeed Insights on one real website and note the mobile score.
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