The business, the terms, and the lead flow — everything you need before touching any client work.
1.1 What Grow with Nexora actually sells
The one-sentence pitch: "We help businesses get found — by people searching on Google, and now by AI tools like ChatGPT — and turn that visibility into booked calls and sales."
The 6 services: SEO, AEO/GEO, Paid Media, Content & Social, WhatsApp/CRM Automation, Web Design & CRO.
Every service ties back to one outcome: more qualified leads for the client.
COMPLETION CHECK
Explain the one-sentence pitch and name all 6 services, unprompted, to a teammate.
1.2 The 8 terms glossary
SEO — Search Engine Optimization: ranking organically on Google.
AEO / GEO — Getting cited inside ChatGPT, Gemini, and AI Overviews.
PPC — Pay-Per-Click: paid ads charged per click.
CRO — Conversion Rate Optimization: making more visitors take action.
CPL — Cost Per Lead: spend ÷ leads generated.
ROAS — Return On Ad Spend: revenue ÷ ad spend.
CRM — Customer Relationship Management: the system tracking every lead.
Retainer — A fixed monthly fee for ongoing work.
COMPLETION CHECK
Define all 8 terms from memory, in your own words.
1.3 How a lead is born
A visitor finds growwithnexora.in via Google, AI search, or referral.
They submit the Contact form — name, business, service interest, budget.
WPForms instantly emails the submission to hello@growwithnexora.in.
The team replies — this is the one rule that can never slip.
A call happens, scope is agreed, and the engagement begins.
COMPLETION CHECK
Draw or describe the 5-step lead flow from memory, without looking it up.
1.4 The 24-hour reply rule
Most agencies lose leads not from bad work, but from slow replies.
Rule: reply within 24 hours, always — even a short acknowledgement counts.
Check hello@growwithnexora.in first thing every morning.
If unsure who owns a new lead, flag it in the team group immediately.
COMPLETION CHECK
Commit to checking the inbox every morning this week — confirm with your manager after day 3.